There are many great reasons for marketing your business on twitter. First of all, it’s free. Secondly, you are able to use twitter to connect with people who are directly relevant to you.
Connections on twitter can be made by searching for relevant conversations, by using twitter marketing software like TweetAdder to build relevant connections, and by building connections and relationships organically.
Below are fifteen of my favorite tips for marketing yourself and your business on twitter. I also recorded a podcast of myself discussing these twitter marketing tactics. Enjoy, and please retweet!
1. Schedule your Tweets
Scheduling your tweets helps your best content gain the maximum amount of traction of Twitter. Seek to schedule your best stuff for Thursday and Friday between 3pm to 5pm.
2. Shorten your Links with Style
There are a few different link shorteners that I recommend using. They are: bit.ly, j.mp, goo.gl, and su.pr.
bit.ly has built in analytics, allowing you to see exactly how many people have clicked any bit.ly link by adding a + to the end of the link.
3. Tweet Often
By tweeting daily you show the twitter world that you are serious about Twitter, and you will increase your chance of gaining new followers significantly.
Manage Twitter makes it easy to unfollow “Inactive” twitterers. If you remain active on Twitter then you will never run the risk of people unfollowing you on Manage Twitter for inactivity.
4. Facilitate Conversations
There are several ways that you can get conversations going.
Post content and create coversations about that. Talk to people about content you have on your blog, and talk about any products or services you have to offer.
I always try to post cool and useful stuff to my community. I post content that people actually want to retweet.
5. Be Creative
Engage the banter around trending topics through clever promotional copy. Brevity is the art of wit. Be brief, and brilliant.
6. Pace Yourself
Piggy-back on Twitter trends strategically. Don’t abandon straight-forward promotional tweets as part of your marketing mix.
7. Don’t spam
One or two tweets an hour is plenty. Conversational posts are an exception to this rule. The more conversation, the better, and all of your followers won’t see these anyways, unless they are following both people who are talking.
8. Be a Master Asker
Don’t be afraid to ask for a specific action on your Twitter feed, for example a retweet. Ask and you shall receive. If you don’t ask for retweets, people may not give them to you.
9. Make sure to Tweet on Friday
Friday is the busiest day on twitter, especially in the afternoon, so make sure you are tweeting your best stuff out then, even if you have to schedule it.
10. Brand Your Tweets
Using a program like Market Me Suite you can brand your Tweets so that every tweet you send is sent with a link that has the custom anchor text you choose.
If you have a website that you are trying to optimize for specific keywords in Google you can boost your rankings by automatically building a backlink to your website with every tweet you send.
The tool that allows you to custom brand your tweets is called Market Me Suite and I currently have a video in production showing exactly how to set up branded tweets with Market Me Suite.
Once you build your following with a tool like TweetAdder or by building connections manually, this is a great widget to install. Showing how many twitter followers you have is a great way to establish social proof and expertise.
12. Choose a Memorable Username
Ashton Kutcher uses @aplusk.
My username @Garin is only 5 letters long so it gives me plenty of room to write long tweets and still be retweeted.
Shorter is better for twitter usernames.
13. Build a Powerful Following
TweetAdder has helped me build my twitter presence more than anything else.
Having a strong following is not all about just having followers. You can have millions of followers but it means nothing if none of them click or retweet your links. The more targeted your network is and the more value you share with your audience the greater your influence will be.
Check out my TweetAdder video review for learn why TweetAdder is powerful for creating a targeted and highly engaged Twitter following.
14. Don’t Be All Business
Be social. If all you do is tweet links you could be a robot.
Engage. Interact. Get to know people.
Build lists of similar people. The more you list others, the more you will be listed.
15. Participate in #FollowFriday
Follow Friday is a great way to promote people you connect with throughout the week.
Many people you suggest for follow Friday will return the favor, especially if they have engaged with you before.
Some people have built tens of thousands of followers simply by recommending many others on #FollowFriday, and then gaining new followers those people reciprocate the #Follow recommendation.
Aim to recommend people with sizeable followings for #FollowFriday so you can gain the most from a reciprocal recommendation.
#FollowFriday is also a cool way to say thanks to the people who RT you throughout the week.
How do you market on Twitter? Do you currently have a Twitter campaign in progress?
Let us know in the comments below!