When you boil it right down there are two fundamental ways that you can get better results with Twitter.
1. You can get better engagement with your existing followers.
2. You can get more followers.
So let’s take a few minutes and explore these two elements of Twitter success.
How to Get Better Results from Your Existing Followers
To get better results from your existing followers you should be proactive with your engagement and posting.
Set aside a few minutes each day to help spark conversation with people in your network. Share their content and spark conversation around common interests. Get to know your followers better and help them out if you can.
Identify the keywords that matter the most to your business and use Twitter search to find people tweeting about the topics that matter the most to you.
Follow people back when the connection is relevant and this will help you retain the followers you have since there are free tools like Manage Flitter make it easy to mass unfollow people who don’t follow you.
The content you share also plays a pivotal role in your Twitter success. Share the kind of content you wish other people would tweet about.
For best results create your own content (ideally on your own WordPress blog) even if it is just list posts and compilations of content from other people.
How to Get More Followers and Multiply Your Success
Getting more Twitter followers is more of a challenge but it gets easier as you go since the more followers you have the more your momentum and social proof will make it easy for you to take your network to the next level.
If you have your own blog you can implement a Twitter “Follow Button” so that people can follow you directly from your site. I use Twitter follow buttons for all of my websites, and you can find one in the right sidebar of this blog. If you use a free blogging solution it is probably impossible for you to implement one of these.
If you want an instant boost of influence and social proof I recommend you check out the service: Grow My Twitter Network.
For more powerful follower getting tips I recommend you check out this epic article I wrote with 50 ways to get more followers.