How to Get The Most Out of Twitter #Hashtags

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Do you know how to use Twitter hashtags properly in your social media marketing?

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Do you know what a hashtag is and how to use it?

What if someone else is using the same hashtag about a totally different topic?

Even worse, what if your competitor is using the same hashtag about the same topic?

Before you just throw any word or phrase out there and decide to use it as your hashtag, there are a few things you’ll want to consider to get the best hashtagging results.

Check out this post and discover how to get the most out of Twitter hashtags and discover information about the best Twitter hashtag tools there are.

What is a Hashtag?

A hashtag is simply a keyword phrase, without spaces, with a pound sign (#) in front of it.

For example, #TwitterTips and #TwitterTools are both hashtags.

Here is Twitter’s definition of a Hashtag:

Official Definition: The # symbol, called a hashtag, is used to mark keywords or topics in Tweet. It was created organically by Twitter users as a way to categorize messages.

Create Your Own Hashtag

The form for doing this is exactly the same as for including an already existing hashtag. Simply type a phrase of the form “#topic.”

When you click “Tweet”, your new tweet will appear in your list of tweets, and the hashtag you created will appear in blue. Scroll over it and click on it to be redirected to the page for the hashtag.

If you have really created a brand new hashtag your tweet should be the only one on the page. Now, every time someone includes your hashtag in a tweet, it will be added to the stream for that hashtag.

Best Practices for Using Twitter Hashtags

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After you decide on a keyword or a phrase, search for it.

Visit search.twitter.com and enter your preferred hashtag in the search box. Did you get any results?

Is someone else already using that hashtag for their event or campaign?

Check if The Hashtag You Want to Use is Active

If there is a lot of conversation around it already, you might want to revisit your decision and pick something that isn’t as frequently used.

In that way, you will reduce the chances of people who are not a part of your target audience entering/diluting the conversation you want to take place.

Pick Industry or Brand Keywords

Hashtags can also help communicate a message to those not actively searching for them.

For example, if someone you’re following is tweeting about an event using a hashtag, you will still be able to see their updates in your main Twitter feed without accessing the entire hashtag conversation.

In other words, you’ll be able to catch a glimpse of what they’re tweeting about and quickly connect the content of the tweet to the hashtag they’re using.

Look for Hashtags in Every day Life

Use of hashtags is a growing trend in advertising that can be highly entertaining, as anybody can—and will—piggyback on the marketing hashtag to say anything they want.

To use one, simply add the hashtag to your tweet, and you will be joined in the conversation.

Think about creating a company specific hashtag and putting it on your business card.

Twitter Hashtag Tools

Hashtags.org

Organize your hashtags and discover trending hashtags with this cool tool.

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Hashtag Battle

This simple but very cool app helps you determine the more popular of two Hashtags by battling them against each other.

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Twubs

Follow Hashtags.  Discover Conversations.

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What The Trend

This Hootsuite owned site helps to identify trends on Twitter.

whatthetrend

Tagdef

Tagdef help you discover what hashtags mean, and add your own definitions in seconds.

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TrendsMap

Trendsmap is a very cool app that plots Hashtags on a map so you can easily identify what is trending near you.

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Funny Hashtags

Jimmy Fallon posts funny Hashtags every so often on his site and then announces the best tweets on his show.

#ThatJustHappened

#crapsuperpowers

#unlikelysequals

hashtag

Joining a Twitter Hashtag Chat

What is a Twitter Chat?

A Twitter chat is a public Twitter conversation around one unique hashtag.

This hashtag allows you to follow the discussion and participate in it.

Twitter chats are usually recurring and on specific topics to regularly connect people with these interests.

Twitter Chats for Social Media Marketers

#Mmchat – Marketing Monday Chat

#SMOchat – Social Media Optimization Chat

#Blogchat – Blog Chat

#MyBlogGuest – Blogging tips and advice chat held each Thursday at 11 a.m. EST.

#SocialChat – SocialParle hosts this chat Mondays at 9 p.m. EST

#Smbiz – This chat focuses equally on small business and social media marketing. It is held on Tuesdays at 8 p.m. EST under the #Smbiz hashtag. You can find recaps of each chat on their website.

#SMChat – This chat takes place on Wednesdays at 1 p.m. EST under the hashtag #SMChat.

#SocialMedia – One of the largest discussions on social media through Twitter — hashtag #SocialMedia — is a weekly discussion on the business of SM. Every Tuesday at 12 p.m. EST you can learn a great deal, whether you’re a beginner or a seasoned professional.

followfriday

What is #FollowFriday?

Tweet the names of Twitter users you’d like others to follow and tag it with #followfriday and/or #FF.

The best way to do #FollowFriday is to recommend one person at a time, or recommend people in small groups.

If I do #FollowFriday I typically limit my recommendations to just one or two tweets.

The more people you recommend the less meaningful each recommendation is.

Start a Trend

If a hashtag is used by thousands and thousands of users simultaneously, it can become a trending topic.

Trending hashtags have the added benefit of appearing right in the Twitter Home page and are thus exposed to hundreds of millions of Twitter users!

Even if you are not able to start a trend yourself you can jump in on a trending topic and benefit from the added exposure that comes from tweeting in an active stream.

Keep it Short

Be sure to keep your hashtag short and easy to remember. Remember that Twitter users are only allotted 140 characters in each tweet, with or without a hashtag.

By keeping the hashtag brief, you’ll save your audience some room to include more commentary about your content.

How to Use #Hashtags to Increase Your Online Presence Infographic

how-to-use-#hashtags-to-increase-your-online-presence

What are some of the lessons you’ve learned from using Twitter hashtags?

Let us know in the comments below!

Free 7 Day Twitter eCourse

Sign up FREE for our powerful 7 day Twitter Tips and Twitter Tools eCourse at: twitterecourse.com


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6 comments
Brenda Dennis
Brenda Dennis

This was info I have not seen anywhere else. Thank you so much. I am not tech savvy and I could actually understand the info.

Becca
Becca

Good thing about using hashtags is even if someone is not actively searching for them, your hashtags can help convey messages to people.

@AttractionMark2
@AttractionMark2

Great post, we need to learn more about how Twitter can help in our business. We have bookmarked your blog and will be getting the twitter course as well.

@Garin
@Garin

Hey Rob, glad you like the info. The Twitter eCourse is delivered via email, but comes with 2 downloadable eBooks. You can enroll free at: http://twitterecourse.com

Rob
Rob

This is great information, thanks Although I couldn´t dowload the 7 Day twitter e-course

@Garin
@Garin

Hey Rob, glad you like the info. The Twitter eCourse is delivered via email, but comes with 2 downloadable eBooks. You can enroll free at: http://twitterecourse.com

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