Twitter isn’t just about connections—it’s about discovery.
But how do you convert those discoveries into concrete data that you can use to improve sales—and continue to attract new customers?
It starts by learning a little bit more about what Twitter offers and what its data means.
For example, Twitter is going to enable you to understand impressions, engagement, and likes.
You can understand if someone interacted with a tweet once or multiple times.
That may help you understand impact of different marketing messages, or even posting tweets at different times of the day.
The Twitter analytics tool Tweepsmap analyzes your network and determines when the best times of day are for you to post.
Want to learn more and figure out how to use Twitter to your advantage? This graphic is a great place to start.
For more Twitter analytics insights check out this post about 10 Awesome Twitter Analytics and Visualization Tools.
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