New Twitter Science Reveals How to Get More ReTweets



In the past two weeks Social Media Scientist Dan Zarrella has released three new blog entries about his latest findings from his research into what types of tweets get ReTweeted.

The new dataset Dan is basing these numbers on is more than 1.2 million Tweets strong.  This new dataset has lead to new findings that you can discover in the three Twitter infographics

These infographics show how images, quotes and hashtags can help you get more retweets.

Last week he released an infographic showing how posting images to Twitter can help you get more RT’s.  This is especially true when you upload pictures directly to Twitter, rather than from a third party app.

The infographic below shows how images uploaded via different apps can affect how likely your tweet is to be ReTweeted.

// Images Get More Retweets

twitter-images-help-you-get-more-retweetsDan’s data found that images sent from Facebook or Instagram get less ReTweets than average tweets.

However it’s important to remember that posting from Instagram will generate more awareness for your brand than if you had posted nothing at all.

The takeaway here is if you have the time you should take the extra time and upload your pictures to Twitter directly, or to Twitpic.

The next two infographics based on Dan’s research give some hints about how you can get more retweets with the text you use in your tweets.

// Get More ReTweets With #Hashtags and “Quotes”

According to Dan he is %99.9 positive that Tweets that contain one or more hashtags were 55% more likely to be ReTweeted than Tweets that did not.


Quotation marks also have a “positive effect.”


Interestingly enough Dan also found that the length of your tweet also influences the RT’s you get.

// Tweets Between 100 and 115 Characters Get More ReTweets

He found that Tweets between 100 and 115 characters were 34% more likely to be ReTweeted than Tweets outside of that range.

Shakespeare must have been on to something when he said “Brevity is the soul of wit.”

Check out the infographic below showing this correlation and note the massive drop off after about 120 characters. the-correlation-between-tweet-length-and-how-many-retweets-you-getHopefully Dan will do a study in the future about the correlation between how many followers you have and how many followers you get.

I have been hustling at growing my Twitter brand for long enough to experience the positive relationship between retweets and followers.

During the process of helping build many Twitter accounts up since 2008 I have found that the more followers you get the more ReTweets you get as well.

That’s social proof at work for you. The more followers you have the more people will see you as more of an influencer…

…and the more of an influencer you are the more of RT’s you will get.

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What do you do to get more ReTweets? Let us know in the comments below! 🙂

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10 Responses to New Twitter Science Reveals How to Get More ReTweets

  1. mdouble November 7, 2013 at 10:27 am #

    Excellent post, right to the point with very useful and actionable information.

  2. Jeremy Campbell November 4, 2013 at 10:18 am #

    Very interesting and somewhat surprising stats here, thanks for sharing them here Garin!

  3. alaa October 19, 2013 at 4:16 pm #

    Thank you very much against the very useful information

  4. Debra L. Butterfield (@debbutterfield) October 18, 2013 at 8:47 am #

    Interesting stuff, Garin. Thanks. Twitter isn’t my main social site, but I do want to start using it more.

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