Everything You Need to Know About Timing Your Tweets

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twitter-timing-tips

By: @Garin Kilpatrick

Leveraging timing on Twitter is a great way to increase your reach and get more traffic from Twitter to your website.

By strategically timing your tweets you will be able to get more retweets and more Twitter followers.

To schedule your tweets I recommend using Hootsuite (free for up to 5 social media accounts) for complete control over when your content goes out.

Another Twitter tool called buffer is a great way to space your tweets out automatically, without having to specify a specific time every time you tweet.

Buffer co-founder Leo recently published the findings of some very interesting data they derived from their users:

“People that start to Buffer their Tweets increased clicks on links they posted by 200% within 2 weeks of using. The amount of retweets doubles on average. Finally Buffer users increase their follower count by 104 followers within 3 weeks on average.” – the study concluded.

The Twitter management and analysis tool SocialBro can examine the activity of your 5,000 top followers to determine the best time for you to tweet.  To access this feature click the “Best time to tweet” button from your dashboard.

socialbro-best-time-to-tweet

Below is an example of the type of heat map report SocialBro can generate.  A neat feature of this report is that it can be exported as a .PDF as well.

The only downside to this report is that it can take several minutes to create, but this might just be due to the fact that it had to analyze over 400,000 followers for my account.

Once your report is ready you will get an email notification which will bring you to the following heat map:

socialbro-shows-you-when-your-followers-are-online

The SocialBro report also has four other graphs visualizing the best times for you to tweet in different ways.

More Strategies for Timing Your Tweets

For those who have networks larger than 5,000 followers it is also helpful to consider some more general Twitter timing trends as well.

Social Media scientist Dan Zarrella analyzed a large sample of accounts and drew some conclusions about timing and Twitter.  Kiss Metrics visualized data from his study about twitter timing into the infographic below:

timing-and-twitter-infographic

Another important thing to take into consideration is the time zone of your followers.  If you are in North America and following mostly other North Americans you should consider the density of people in different time zones when timing your tweets.

population-by-timezone

Clearly the Eastern Time zone has the most people living in it so lining up a few tweets near the 5PM EST peak time is a good call.

Twitter is based in San Francisco and many people use Twitter in the PST so if you are in the EST like I am right now it’s a good idea to line up some tweets until 8PM EST so that you hit the 5PM peak time for those living in the Pacific time zone.

Sysomos analyzed 20 million tweets and published some interesting Twitter stats, including the graph below showing that tweeting activity is busier during the week than it is on weekends:

twitter-activity-by-day-of-weekBased on my own experience I have noticed that I get many more retweets during the week, and it seems to me that many people take a break from their regular tweeting routines on the weekends.

The data visualization company lemon.ly came recently designed an infographic with some cool twitter timing stats that might give you some more insight into the art and science of Twitter timing.

twitter-timing-infographic

The main takeaway from this post is that you can have more influence and achieve more clicks if you space your tweets out so that more people see them and less people unfollow you.

Flooding your followers with a bunch of tweets at once will piss some people off, but tweeting is a good thing so don’t feel like you absolutely must schedule every single tweet you send.

Twitter is based on the question what are you doing? after all, so send live tweets and make your tweets feel real.

Want more cool content like this? Sign up for my free Twitter eCourse and get a Twitter PDF when you do!

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15 Responses to Everything You Need to Know About Timing Your Tweets

  1. followers on twitter June 6, 2012 at 10:54 am #

    awesome data for those tweeting all day long.

  2. Lsbeinati November 5, 2012 at 1:17 am #

    Hi, Thanks a lot for the amazing article. Would you please inform me, how can i know the best posting time if my target is to reach Arab Audience and more specifically Saudi?
    Thanks in advance for your Answer

    • Lucinda February 2, 2013 at 1:23 pm #

      The best time to tweet to the Saudi Arabians would be at 5pm on Tuesdays in Saudistan.

  3. Lsbeinati November 5, 2012 at 1:17 am #

    Hi, Thanks a lot for the amazing article. Would you please informme, how can i know the best posting time if my target is to reach ArabAudience and more specifically Saudi?Thanks in advance for your Answer

    • Lucinda February 2, 2013 at 1:25 pm #

      The best time to tweet to the Saudi Arabians would be at 5pm on Tuesdays in the Saudistani timezone. You can find when that is relative to your timezone at many websites on the internet.

  4. see here January 29, 2013 at 7:34 am #

    That’s wonderful to follow the perfect timing to tweet with the right guide here. I am not sure if this would work with my busy work schedule. I hope this timing tip is practical.

  5. Hannah February 11, 2013 at 6:08 pm #

    Great site, a ton of useful information! I have found using buffer combined with the tweriod plug-in is far more effective than Hootsuite's Auto Schedule, but Hootsuite allows you to schedule far more tweets… swings & roundabouts really.. so I just use both! Hannah

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  8. Nishant Srivastava April 8, 2013 at 11:34 am #

    Its true that if you know the perfect timing of tweeting for your audience then you will get huge traffic and re tweet, mostly it depends on your niche which kind of users are you targeting..

  9. @kylunmedia April 17, 2013 at 7:41 am #

    thanks for inforamation

  10. Imei nummer vinden May 5, 2013 at 6:23 am #

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  11. Trickonicz May 7, 2013 at 12:41 pm #

    Hi, Thanks a lot for the amazing article. i have been looking for this article about timing.

    Thanks i got it :)

    Keep up this good articles

  12. Terrill S. Charming May 11, 2013 at 5:51 am #

    This is good too, but most of these buffers, dont really put your content on the web when it should. It tells me that 2pm is a good time, when I know for a fact I get more RT at 1pm. You have to just watch your stream. Then you can put your tweets on a timer using Tweetdeck. You should follow me on twitter @TerrillCharming or click my picture.

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